How Chance the Rapper is Wining the Music Industry While Remaining Independent

How Chance the Rapper is Wining the Music Industry While Remaining Independent

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By: Jessica Iman     One of Chance’s most memorable quotes comes from his interview with RollingStone: “I don’t see the point. It’s (recordi...

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By: Jessica Iman

 

 

One of Chance’s most memorable quotes comes from his interview with RollingStone:

“I don’t see the point. It’s (recording labels) a dead industry. (…) What’s an album anyway?  ‘Cause I didn’t sell it, does that mean it’s not an official release’”.  

In this 2013 Q&A session, Chance the Rapper, Chicago rapper, explains he has no interest at all in signing a label. Maybe it’s the freedom that so many indie/underground artist refuse to render to a record label? Maybe, it’s the mere fact that Chance the Rapper became the first rapper to get an album on the Billboard 200, and at No. 8 in the top 10, by exclusively streaming!

So, what’s so amazing about this? Chance will go down in music history for making a commercial release with iTunes, for his 3rd MIXTAPE Coloring Book. He did this totally free for all his beautiful listeners, and really effin independent. That’s definitely HoodHippieApproved!

Chance’s momentum to build such success, independently, can be accredited to the tremendously growing tech industry world. Major music tech industries, like DatPiff, Spinrilla, and SoundCloud helped Chance build the fan base he needed to do it. His Billboard success has music analyst wondering, is his strategy the future for new artist success?

Chance the Talent (see what I did there) has consistently released mixtape s and projects since 2012, with 10 Day, being his first mixtape. The artist states in an article with VergeCampus that, “that audience (digital) is infinite”. His management team’s ability to strategically utilize internet exposure has done wonders for his career.

Some haters would like to credit Apple in some way or another for giving him a deal? Yeah. Right, Apple’s not a recording label. :-/ The truth is… Mr. Bennett, a.k.a Chance the Rapper, put in WERK for the achievement! After his second mixtape release, he took a break to work in the background and flex his composing/vocal skills a lil mo’. During the period before the release of Coloring Book (2014-2015) Chance, along with Nico Segal, a.k.a Donnie Trumpet of Donnie Trumpet and the Social Experiment (his damn touring band!), released an album, Surf, in 2015. Like the Coloring Book, Surf was released exclusively for a limited time on iTunes as a free download, raking in over 60,000 downloads within the first day.

Chance the Rapper is a game changer in the industry. Staying true to his word, Chance continues to release his music free to the public via mixtape and live streams to sites like SoundCloud and DatPiff. The man makes money exclusively from promotions and tours. Real playa.  “I don’t make songs for free, I make em for freedom…”, Chance boasts this line in the single Blessings on Coloring Book. The young Chicagoan also has a small background in politics before music, which you can hear depictions of his knowledge in his songs. Chance the Rapper has done something no other rapper has accomplished in music period, and has done so tastefully in the music he creates. That’s why he’s wining the music industry. Please, may his werk become a trend to the artists after him.

Asè.

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